Go To Market Plan

For a Swiss Based Software Vendor Client

PROJECT DETAILS

Client

Software Vendor

Location

Switzerland

Service Line

Operations

Copyright

Kimé 2017

CONTEXT

A Swiss B2B software vendor wanted to expand beyond its core product market with a new open source offering. Since new market space was being created, the Client was challenged to define the: market size, segments, early adopters and potential competitors. We were engaged to determine the market potential, map the ecosystem and then recommend a marketing launch strategy

SOLUTION APPROACH

RESULTS

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